When a local custom home builder in Texas needed to increase the number of contacts they received from their website, they decided to incorporate a customer testimonial video in their website plan. They knew that hearing about their beautiful homes from actual customers would help new customers feel more comfortable in contacting them.
In order to create an effective video, it was necessary to know what components would help people trust them enough to give them a call. Read the complete article on Helium.com
Knowing their strengths helped guide the development of the questions to ask customers during the interviews, as well as, what other components they wanted to include.
