When a local custom home builder in Texas needed to increase the number of contacts they received from their website, they decided to incorporate a customer testimonial video in their website plan. They knew that hearing about their beautiful homes from actual customers would help new customers feel more comfortable in contacting them.
In order to create an effective video, it was necessary to know what components would help people trust them enough to give them a call. Read the complete article on Helium.com
Knowing their strengths helped guide the development of the questions to ask customers during the interviews, as well as, what other components they wanted to include.
Several of their customers were interviewed, and the interviews were combined into one video. This video has helped lots of their website visitors know them better before they even meet them. Additionally, the phone calls and emails from their website have increased, some from as far away as Saudi Arabia.
What components go into a great testimonial video?
Satisfied customers who can speak well when being interviewed
List of questions that lets customers give a complete answer
Include specific questions that allow customers to share the successes that resulted from working with your company
Comfortable location
Good digital video camera
Tripod
Proper lighting
Use a lavaliere microphone
Great editing
When you look at what components to include in a customer testimonial video, it’s important to remember why you are making the video. The reason why you make customer testimonial videos is to inspire a trusting relationship with your new customers.
Satisfied customers who can speak well when being interviewed, are the best choice for your testimonial video. They can express why they use your products and services from a customer’s perspective. Their emotional answers let new customers feel more at ease.
By including questions asking your customers about their successes that they achieved by using your company, you can allow your customers to explain some of your greatest strengths.
Your questions must allow the customer to say more than yes or no. You want to ask “open ended” questions. It’s much better to say “Tell me about your experience with this company.” than “Do you like doing business with this company?”
Interview the customer in a comfortable location so they feel more at ease, and can be honest with their answers. It will show up on the video if they are worried or nervous. You would certainly want your customers to feel welcome when they visit your company. Make sure that they feel that same comfort when being interviewed.
Use a digital video camera with good picture quality. You want people who view the video to be able to see the person clearly. It’s much more trustworthy to hear about how wonderful a company is from a customer video, because people can see and hear the customer explaining it.
If you use a digital video camera that records on a memory card, instead of videotape, you can easily and quickly transfer the footage to a computer for editing with much greater image quality. I like the image quality that I see with digital video cameras by Sony, Panasonic and Sanyo.??
Sony – www.Sony.com?
Panasonic – www.Panasonic.com?
Sanyo – www.Sanyo.com?
?Use a tripod to make your video stable and clear. It is very distracting to watch a shaky video. You want people to see and hear the message, not the shakiness.
??Properly light the video to make it easy to watch, and to make the customer look good. Too much light can make your customer look washed out and make them look sick. Too little light makes it hard to even see their facial expressions.
??Digital cameras capture an image differently than what you see with your eyes. The human eye can usually distinguish a much greater range of color and light levels than most digital cameras can interpret. For this reason, you should avoid extremely shadowed or brightly lit settings. Keep the video well-lit, but not over-lit.??
Use a lavaliere microphone and monitor the audio with headphones to record great audio. It is very distracting to the viewer to hear lots of noise behind the testimonial audio.
??Great editing is a must to make the testimonial flow and keep the attention of the viewer. You also want to include your company contact information at the end of the video, because you never know how someone will see the video.
When your video is complete, make sure that your customers get a thank you card from you. You may even want to have a premiere party for your customers.
Read the complete article on Helium.com
